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Tata Motors launches its 'ULTRA' range of trucks in Bangladesh
10 September, 2015   COLORS OF INDIA NEWS AND MEDIA SERVICES







Dhaka/Kolkata, Sept 9 (RDI IBNS): Tata Motors on Wednesday launched its next-generation range of ULTRA light and intermediate commercial vehicles, with partners Nitol Motors Limited.

Having been extensively tested to confirm with global benchmarks of commercial vehicle built, driver comfort, load carrying capacity and fuel economy, the Tata ULTRA continues to offer Tata Motors advantage of best trucking capabilities, with lowest total cost of ownership. Equipped with a superior well-designed next-generation cab, robust chassis frame, heavy-duty suspension, and aggregate technologies, the Tata ULTRA has also set new benchmarks in styling, safety and features keeping in mind ever evolving needs of the commercial vehicle customer oftomorrow. A multiple award-winning range of trucks from Tata Motors, the Tata ULTRA can be built for varied load carrying, apt for several applications, thus meeting varied end-user requirements. A combination of increased productivity and longer life makes the ULTRA range an indispensable asset be it to large captive users, transporters or owner-drivers who operate fleets of various sizes, catering to customers with payloads ranging 7 to 16 tonnes and engine capacities from 120 hp to 170 hp, In Bangladesh, Tata Motors will introduce the ULTRA 812 and ULTRA 912 in the Cargo segment. Commenting on the launch, Rudrarup Maitra, Head, Commercial Vehicles Business Unit, International Business, Tata Motors said The launch of Tata Motors ULTRA range of trucks, is an important milestone in our continued expansion in Bangladesh and the SAARC region, offering customers with a next-generation trucking solution, shaped by technology and expertise with global standards of power, durability, payload and safety. With this launch we hope to consolidate our position as market leaders here, and will continue to introduce a series of new offerings in the truck and bus space going forward, offering the Bangladeshi customer with a wide selection of offerings from the Tata Motors stable. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group said, Nitol Motors Limited has been associated with Tata Motors for over 30 years now. We look forward to providing products and services that are world class and provide a delighting experience to our customers. The Tata ULTRA is a truly world class product which holds a lot of promise for the transportation industry of Bangladesh The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances. The driveline of the ULTRA 812 912 launched today, has the latest engine technology the TATA 497 TCIC engine, with an output of 125 HP, a new-generation transmission with aluminum casing the G-550 overdrive gear box, with seven gears, with cable-shift mechanism (a first-of-its-kind in the Bangladesh) and axle technology, with reduced weight, for superior performance and greater fuel efficiency for varied payloads, an official statement said. Tata Motors, recently also launched another initiative for its commercial vehicle business called TATA GENUINE PARTS (TGP) selling genuine spares in pilfer proof packaging. TGP offers a longer life and reliable performance to owners of single trucks and fleets as its parts are made of superior quality material and conform to OE (OriginalEquipment) specifications. Not only is every part designed as per the exact vehicle specifications, but also has to pass multiple quality control checks. Every TGP is packaged and branded to ensure customers get the right quality part, also enabling them to identity with the package.

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