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Worldwide>>>INDIA USA  Mon 11/12/2017 at 2:35 pm 
 

INDO-JAPAN FROM THE HOUR

Dentsu Marcom Launches Campaign for Honda: Gives Wings to a Nation Waiting to Fly
24 July, 2014



In Phase I, ‘Honda is Honda’ campaign was teased at various social sites and blogs from 14-18 July followed by the TV teaser which was on-air from 15-18th July.
 
Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema. Engaging with his 10 million fans, Honda’s brand ambassador Akshay Kumar too is promoting the campaign through his social page.
 
Objective of the campaign:
The new corporate campaign ‘Honda is Honda’ aims to unambiguously demonstrate that firstly, Honda is the partner of choice for Indian two-wheeler customers in pursuit of their dreams. Secondly, to firmly embed Honda’s Wings as the metaphor/symbol of HMSI’s commitment to enable people to achieve the lift they seek.
 
Brief shared with Agency (Dentsu Marcom):
At a time when Honda goes about fulfilling the mobility dreams of every Indian, it becomes important to go beyond mere awareness creation to become a part and parcel of Indian two-wheeler customer’s emotional landscape. It is in this context, that Honda (symbolized by Wing-mark for its two-wheeler operations globally) is reinforcing its differentiated brand imagery with ‘Honda is Honda’ campaign.