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Worldwide>>>INDIA USA  Thu 27/04/2017 at 6:32 am 
 

INDO-JAPAN FROM THE HOUR

Ten years of Swift Bestseller clocks over 1.3 million sales
11 May, 2015


On the occasion, Mr RS Kalsi Executive Director (M&S) shared, "Over 1.3 million Swift cars have been bought in India so far, transforming the landscape of the Indian auto industry and inspiring new products, market segments and categories. Over the years, the Swift has evolved in features, looks and technology, often defining the changes in aspiration and preferences of Indian car customers."

Swift has broken the myth about the so-called "big car features" by offering them to its customers and along the way creating a new upper A2 segment in the industry.

Swift has swept Car of the Year Awards in India, twice over, once when it was launched (2005) and again when the full model change was introduced (2011).

Stories of Swift loyalty are part of customer folklore and along with Swift fan clubs and innovative marketing campaigns, have contributed to the iconic status of Brand Swift.

In its latest avatar, Swift Diesel saw a 10 per cent increase in fuel efficiency while Swift Petrol improved by 9.5 per cent, making Swift the most fuel efficient car in its category.

Launched as a World Strategic Model, brand Swift ushered a new design philosophy. The bold and aggressive design philosophy was distinctively European. Married to Japanese precision and technology, Swift has always enjoyed a global appeal.

Month-long celebrations: The Company has lined up month long celebrations to engage with Swift owners and enthusiasts to mark the occasion.

Swift Concept to reality
2002 Paris Motor Show : Rally inspired Concept S showcased reflecting influences
from two and four wheel racing activities
2003 Frankfurt Motor Show : Concept S2, an open-top sports car unveiled
2004 Paris Motor Show : Concept Swift showcased
2004 Nov : Launched in Japan
2005 May : Launched in India
Swift Journey
2005: India launch
2007: Diesel variant
2010: Minor Change
2011 (Aug): Swift full model change
2014 (Oct): Swift minor change
Swift Sales Milestones
Jan 2007: 100,000 units
Mar 2008: 200,000 units
Feb 2009: 300,000 units
Jan 2010: 500,000 units
Sep 2013: 10 Lakh units
Apr 2015: cumulative sales cross 13 lakh units